About Ronin
GEICO advertising campaigns are known for using surreal humor and satire, often featuring distinctive characters such as the company's mascot, Chris, otherwise known as the GEICO gecko.[1] The advertising strategy incorporates a saturation-level amount of print (primarily mail circulars) and television parody advertisements, as well as radio advertisements. A common line used by GEICO is "15 minutes could save you 15% or more on car insurance."[2]
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