5 best practices for implementing voice marketing in 2018

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5 best practices for implementing voice marketing in 2018.
Hey Alexa, play some music.
Ok, Google, turn on the lights.

Five years ago, these commands would have made no sense. But for the past two and a half years, voice-enabled speakers have steadily gained traction, introducing the world to voice-activated technologies. As we approach 2018, there’s no sign of slowing down the smart speaker revolution.

For as much as we use our smartwatches, phones, tablets, and laptops, we will soon begin using smart speakers with the same frequency. Already, more than 35 million Americans use a smart speaker at least once a month, and the global market for smart speakers is expected to grow to $2 billion by 2020, according to Gartner. Consumers expect brands to be a part of this revolution. To win on the customer battlefield in 2018 and beyond, brands must incorporate voice into their comprehensive digital strategies, and they must do it now.

You’d be mistaken to believe that voice-enabled t



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5 best practices for implementing voice marketing in 2018