6 Types of User Behavior to Track on Your Website & the Tools to Do It via @coreydmorris
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6 Types of User Behavior to Track on Your Website & the Tools to Do It
We work hard in our roles whether in SEO, paid search, or other aspects of digital and broader marketing trying to get people to our websites.
Websites are focal points for our messaging and getting our audiences to take key actions that we can monetize.
While large brands and marketing firms often have roles and teams that are responsible for the performance of websites, once a visitor enters them through to the final goal or conversion, that's not the reality for most of us.
Most of us have to rely on our own tools and abilities to monitor user behavior on our sites with the goal of finding ways to improve moving users through the funnel to ultimately get to our conversion goals.
Or, worse yet, we're leaving that up to chance as we're already overloaded working on driving organic and paid traffic to our sites to keep the top of the funnel full.
Regardless of where we find ourselves, there are distinct categories of user behavior and we can dig into and specific tools to make our lives easier working to evaluate and improve each of them.
1. User Experience
User experience (UX) is probably the broadest category of user behavior and it could be argued that all user behavior is impacted by it.
It can be difficult to track and measure and often requires collaboration between designers, developers, and marketers if you or your team don't have a specific role for it.
Behavior to Track
How to Get the Data
There are great tools on the market that give us the depth and quality of information that Google Analytics lacks.
We can watch individual visitors live as they navigate through our sites or recordings of their sessions with tools like Lucky Orange, Crazy Egg, and Hotjar.
We also have the ability to revie