8 Tried & Tested Tips for Improving SEO & Developer Relations via @sam_marsden
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8 Tried & Tested Tips for Improving SEO & Developer Relations
The relationship between SEO professionals and developers is one typified by frustration and misunderstanding.
From an SEO perspective, it can be difficult to communicate the value and importance of search-related initiatives and to get them prioritized in development pipelines.
From a developer's point of view, SEO can seem like a never-ending source of tickets and annoyance that delays them from delivering their work on time.
As web technologies become more advanced, SEO is becoming more technically sophisticated, which means it is increasingly important that we actively examine ways to work more harmoniously with development teams.
Over the past few months, I've been speaking with some of the most experienced and respected people in SEO and digital marketing to find out how they've built and nurtured relationships with development and engineering teams to achieve success.
In this post, I'm going to share some of the best insights from these conversations.
1. Heal the Wounds Left by Bad SEO Experiences
While a large part of SEO is now focused on meeting the user intent of searchers with high-quality content, developers and other teams may still have a lingering mistrust of SEO pros.
The days of keyword stuffing and bulk link buying are no longer seen as popular or sustainable SEO practices by most, but it may take time and relationship building for an SEO to win the trust of developers because of their prior experiences.
At a previous job, JP Sherman, Manager of Search and Findability from Red Hat, needed to gain the trust of developers who had been burnt by a bad SEO agency.
Rather than going into the business and making demands of the developers about what needed to be changed from an SEO perspective, She