Building for the User | Jon ECCLES

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=Tbp1V_k4LuI


Duration: 19:48
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Download Slides: https://www.dropbox.com/s/dt7qdc5z2pfohoq/Jonathan_Eccles_CCUSA_2014.ppt

Delivered at Casual Connect USA, July 2014

The concepts behind thinking user first are often applied to consumer products, but less so when it comes to app monetization. Join Jonathan Eccles as he discusses the core elements of how to think about your product from both a user and advertiser lens simultaneously, without losing the spirit of what each stakeholder needs.



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Tags:
Jon Eccles
Pandora (Brand)
Monetization
Advertising (Interest)
Casual Connect
Casual Connect USA
Casual Connect USA 2014
Video Game Industry (Industry)
Video Game (Industry)
Mobile
Native Advertising