Digital asset management platforms: What are they good for?
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Digital asset management platforms: What are they good for?
Any good marketing team is awash marketing collateral, blog copy, images, audio files and videos. In fact, the glut of materials produced these days has made digital asset management platforms a particularly important piece of martech for enterprise (and SMB) stacks.
That's because digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
As our report, Enterprise Digital Asset Management Platforms: A Marketer's Guide, shows, the specific benefits of using a digital asset management platform include – but are not limited to – the following:
• Improved communication between in-house and freelance/contract workers. Some of the DAM vendors profiled in this report offer specially designed interfaces for external creatives to submit their content and collaborate on needed changes and required versioning. Content in the creation/approval process remains accessible only to those involved at this stage, rather than being made available for deployment before it's ready.
• Improved distribution of assets to clients, partners or other outsiders. Some of the DAM vendors profiled allow users to create "portals" customized for viewing and downloading by outside entities.
• More efficient utilization of existing resources. Appended metadata and search capabilities enable marketers to more easily find the right image or other asset for a campaign, without spending tedious hours flipping from image to image or watching video after video. This also saves time and resources that are often spent recreating something similar to an existing asset, bec