Google Featured Snippets: A 2020 SEO Guide via @lilyraynyc

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Google Featured Snippets: A 2020 SEO Guide

Targeting featured snippets is not a new SEO strategy.

For several years now, SEO professionals have shared common best practices used to earn these coveted paragraph, list, or table results.

But Google has unveiled a handful of new updates to featured snippets in the past couple of years, which affect which content is selected and how the snippets appear in the search results.

Recent Developments in Featured Snippets

1. BERT Affects Featured Snippets in 70 Languages

BERT, Google's "neural network-based technique for natural language processing (NLP) pre-training called Bidirectional Encoder Representations from Transformers," has been rolled out for both rankings and featured snippets in 70 languages, as of December 9, 2019.

BERT allows Google to better understand complex queries, such as in the example Google provided below, in which Featured Snippet content changed to better answer the query as a result of BERT.

2. Bubble Refinement, a.k.a. 'Carousel Snippets', Are Still Highly Prevalent

Featured snippets offering "bubble refinements," also known as carousel snippets, launched in 2018, but continue to be displayed for approximately 8.62% of queries which produce a featured snippet result, according to data provided by Moz BI analyst, Eric Hedekar.

Carousel snippets offer users the ability to refine their search based on commonly searched modifiers associated with their original query.

These modifiers often take the form of competitor names, locations, or product attributes, and allow various URLs to own the Featured Snippet simultaneously.

3. Right Sidebar Featured Snippets Are on Their Way Out

One relatively new development is featured snippets that are displayed in the right sidebar of search results on desktop, which to



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