How to Find & Understand the Conversion Rate of Your Products on Amazon via @bestfromthenest

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How to Find & Understand the Conversion Rate of Your Products on Amazon

Considering that Amazon's organic ranking so heavily favors listings that have the highest conversion, understanding the conversion rate of your listing on Amazon is vital.

Amazon provides a few ways for you to monitor the conversion rate of your listings.

Tracking your conversion rate helps you better understand how changes you have made to your listing – or changes to the marketplace – have affected your sell-through rate.

While Amazon looks like one cohesive marketplace on the outside, it is broken up into much smaller platforms on the back end.

Depending on the type of physical product you are selling, your listing might be on:

Amazon only provides conversion rate data on a few of its selling platforms.

It is not currently possible to get an exact conversion rate from a product you are not currently selling on Amazon.

Are There External Tools I Can Use to Find My Conversion Rate?

There are many tools on the market that provide sales volume estimators.

These tools generally look at the sales rank of an item along with the category of the product.

The tools then estimate how much of an item a product is selling based on an estimation of sales at that sales rank for that sub-category.

Oftentimes, we find that these tools can be off by incredibly high margins.

In this article, you will learn how to find your conversion rate on a few popular platforms for sellers on Amazon.

We will share instructions on which platforms you are able to find your conversion rates and were to locate the data.

Finding Your Conversion Rate on Seller Central

If you are selling your product on Amazon Seller Central, getting to your conversion is quick, easy, and available at no additional cost.

To find your conversion rate,




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