Latest Google Patents of Interest – February 25, 2020 via @theGypsy
Reported today on Search Engine Journal
For the full article visit: http://tracking.feedpress.it/link/13962/13298647
Latest Google Patents of Interest – February 25, 2020
Hey there! Welcome back to another week in the land of Google Patents.
Each week, we take a few of the more interesting patents that were awarded to Google and highlight them for the geeks among us.
There's a few this week that stood out to me… and even a few good laughs along the way.
If you ever want me to dig deeper into a given patent, be sure to let me know.
Latest Google Patents of Interest
Synthesis of webpage snippets using sub-pages of the webpage
Dave's Take
This one caught my attention mostly because of some of the related patent filing images.
At first read, it's not entirely obvious as to what the "synthesized snippet" is as it also sounds like it might generate them on the fly.
But looking that the images (below), we can see that this is most likely related to site links.
As with a lot of patents, it might have multiple uses.
And all of that being said, it really doesn't supply a secret sauce for getting a given page to appear.
It mentions the quality of the page, relevance to the query, length of the title and distance from the (home) page and site architecture.
So, we can at least have a starting point to manipulate these.
Notable From the Patent
"(…) pages to select the set of sub-pages may include determining a measure of quality of one of the set of sub-pages, determining that the measure of quality, of the one of the set of sub-pages, satisfies a threshold, and selecting the one of the set of sub-pages to use to generate the snippet based on the measure of quality,"
"(…) may include determining a length of the title for one of the set of sub-pages, determining that the length of the title, for the one of the set of sub-pages, satisfies a threshold, and selecting the one of the set of sub-pages to