Let Your Users Decide What They Want (Power of A/B Tests)

Channel:
United States Coding Tech
Subscribers:
725,000
Published on ● Video Link: https://www.youtube.com/watch?v=R48KFAyjFGc


Duration: 21:52
6,065 views
156

My talk is about letting the users help you understand what they need and if a particular feature is really useful for the users by using the technique of A/B testing. We are constantly running A/B tests to improve the customer experience by measuring the business metrics. Attend my talk to find out how to run A/B tests in your company at scale and what it takes to build the optimal tests.


EVENT:
JS Kongress 2019


SPEAKER:
Narendra Shetty


PUBLICATION PERMISSIONS:
Original video was published with the Creative Commons Attribution license (reuse allowed)


ATTRIBUTION CREDITS:
Original video source: https://www.youtube.com/watch?v=X3nAAzavoAU



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Tags:
ab tests
ab testing
user experience