Root Access: Pricing for startups

Channel:

Google for Developers

Subscribers:

2,510,000

Published on December 2, 2013 6:44:03 AM ● Video Link: https://www.youtube.com/watch?v=QUiJXUN8swA

Duration: 9:09

17,206 views

115

Pricing your product right is critical for any startup. Macovei Vlad, a viewer, recently asked in the YouTube comment section:

What should be the factors determining the initial price of an app and if a correction is needed what should be the transition strategy to a lower or higher price point without upsetting current or future potential customers? Is ad supported the better way to go form the beginning?

Don Dodge, long-time investor and startup advocate, shares the pricing strategy he has seen work best for startups.

For more Root Access episodes about startups, see the playlist: http://www.youtube.com/playlist?list=PLOU2XLYxmsILjw2c4ImxWXvi4vPrLCjYv