The Difference Between an SEO Bug & a Feature Request via @SEOGoddess
0Reported today on Search Engine Journal
For the full article visit: http://tracking.feedpress.it/link/13962/13298822
The Difference Between an SEO Bug & a Feature Request
"That's not a bug, it's a feature request."
If you work in an enterprise SEO environment, you have probably heard this phrase.
If you haven't heard the phrase, then there is a good chance you eventually will.
Understanding what the difference is between the two will save you when approaching SEO issues.
Understanding the SEO Bug
Most of what we do as SEO professionals is about finding foundational and technical issues on the site that causes SEO non-compliance.
Errors and warnings in Google Search Console and Bing's Webmaster Tools are just the beginning.
Reports of non-compliant URLs in crawling/reporting tools like Botify constantly needing to be addressed.
In an agile environment, logging tickets through Jira make it clear and the bug is pretty straightforward.
Simply put, according to Techopedia:
"A software bug is a problem causing a program to crash or produce invalid output. The problem is caused by insufficient or erroneous logic. A bug can be an error, mistake, defect or fault, which may cause failure or deviation from expected results."
The simplest way in which a bug should be written out is:
Attend the next sprint meeting and ask for the ticket to get picked up.
In some cases, you may have to justify the impact to help prioritize the bug, which is where any reports you can attach could come in handy.
As an additional means to track issues related to SEO, I have created a sheet (Excel, Google Sheet or Smartsheet) to track:
Some companies are large enough that you will have multiple SEO teams working off of the same document, and some are smaller that the SEO Manager is an individual contributor working with multiple engineering teams.
Regardless of your enterprise SEO company structure, keeping track of bu