The Future of RCS and OTT Messaging: Navigating New Frontiers

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MEFTVChannel
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1,110
Published on ● Video Link: https://www.youtube.com/watch?v=Lt4PLwWgdDs


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Join industry experts from Infobip, Cisco, Shush, and TELUS as they explore the evolving landscape of RCS, RBM, and OTT messaging, highlighted by Apple’s recent enablement of RCS. Discuss consumer awareness and strategies to guide customers through the unknowns. Examine the impact of branded messaging, the role of WhatsApp, and the future of A2P SMS. Understand the latest trends, challenges, and the opportunities of interactive, conversational rich media interactions and how to navigate and thrive in this dynamic market.



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