What are Private State Tokens?

Subscribers:
791,000
Published on ● Video Link: https://www.youtube.com/watch?v=jrMCjyUY4Ts



Duration: 6:06
4,890 views
129


Private State Tokens is an API to help combat fraud and distinguish bots from real humans, without passive tracking. Private State Tokens enable trust of a user in one context to be conveyed to another context, without identifying the user or linking their identity between these two contexts.

The Private State Tokens API is part of the Privacy Sandbox, a series of proposals to satisfy cross-site use cases without third-party cookies or other tracking mechanisms.

Private State Tokens were previously known as Trust Tokens.

Chapters:
0:00 Introduction
1:17 Why do we need Private State Tokens?
2:13 How does Private State Tokens work?
5:09 Find out more

Resources:
The Private State Tokens API → https://goo.gle/pa

More What is Privacy Sandbox → https://goo.gle/ps-videos
Subscribe to Chrome for Developers → https://goo.gle/ChromeDevs

#ChromeForDevelopers #Chrome



Speakers: Rowan Merewood, Sam Dutton;
Products featured: Chrome - General







Tags:
pr_pr: Chrome;
Campaign: ;
ct:
type: DevByte (deck from scratch 2-10min);
gds:Yes;
chrome developer
chrome developers
google chrome developers
google chrome
developer
developers
google
chrome
Privacy Sandbox
Private State Tokens
Private State Tokens API
Trust Tokens
Trust Tokens API
ad relevance and measurement
privacy
third-party cookies
third-party cookie deprecation
3pc
3pcd
chrome for developers