Why Your Game Will Not Work | Juan LI
0Download Slides: http://gamesauce.org/news/2015/09/29/juan-li-the-importance-of-cross-cultural-understanding-casual-connect-video/
Delivered at Casual Connect Asia 2015
The Chinese mobile game market continues to increase at an incredible rate; raising the competition between local and overseas game developers who seek to share a portion of such productive market. But, are game developers ready for the Chinese Market? China being a country of traditions represents a challenge for any outsider because of its complexity and uniqueness. If a game developer doesn’t have the necessary information and tools about the Chinese market and its uniqueness in regards to game preferences, genres, gamers expectations, tastes and publishing rules & organizations; chances are these developers won’t succeed. This lecture will help game developers evaluate where they stand in their readiness for the Chinese market and generally what they need to improve, in order to succeed.