10 Ways They Hook You - Marketing & Fomo For Tabletop Crowdfunding
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Marketing plays a massive part in the success and failures of crowdfunding games…but many of them work very well against consumers. Since it’s good to know when you’re marketed against, here’s a few marketing tactics that work in crowdfunding with specific campaign examples.
TimeStamps:
0:00:00 - Introduction
0:00:39 - Inflating Pledges - Bear Mountain Camping Adventure
0:04:33 - Marketing Flood - Fractured Sky
0:07:37 - Fake Funding Goals - Bloodstone
0:10:46 - Slowly Escalating The Price - Zombicide: White Death
0:13:28 - Early Bird Rewards - S.T.A.L.K.E.R. The Board Game
0:15:45 - Obfuscation Of Paid Vs Unpaid Content - Unconscious Mind
0:18:41 - Controlled Presentation - The Elder Scrolls: Betrayal Of The Second Era
0:21:29 - Bad Math - The Last Kingdom
0:24:04 - Exclusive Content - Foundations of Rome
0:26:08 - Locking Exclusive Content Behind Pledge Tiers - The Witcher: Old World
0:27:39 - Wrapping Up
Bear Mountain Camping Adventure - https://www.kickstarter.com/projects/1271213949/bear-mountain-camping-adventure-a-race-to-the-top/description
Fractured Sky - https://www.kickstarter.com/projects/ivstudios/fractured-sky
Bloodstone - https://www.kickstarter.com/projects/druidcitygames/bloodstone
Zombicide: White Death - https://www.kickstarter.com/projects/cmon/zombicide-white-death
S.T.A.L.K.E.R. The Board Game - https://gamefound.com/projects/awaken-realms/stalker-the-boardgame
Unconscious Mind - https://www.kickstarter.com/projects/fantasiagames/unconscious-mind
The Elder Scrolls: Betrayal Of The Second Era - https://gamefound.com/projects/chip-theory-games/the-elder-scrolls
The Last Kingdom - https://www.kickstarter.com/projects/coe/the-last-kingdom-board-game
Foundations of Rome - https://www.kickstarter.com/projects/arcanewonders/foundations-of-rome-roads-of-fortune-and-second-printing
The Witcher: Old World - https://www.kickstarter.com/projects/goonboard/the-witcher
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