2018 Ford Fiesta Active
6The all-new Fiesta Active is the first in a new family of Active crossover models inspired by sports utility vehicles (SUVs) that combine rugged styling and enhanced versatility with true Ford fun-to-drive dynamics and sophisticated comfort and driver assistance technologies, for Europe’s growing numbers of SUV and crossover customers.
The all-new Fiesta Active model adds even more practicality to the multi-award-winning Fiesta in five-door body style, featuring raised ride-height that delivers greater ability over rough road tracks and a higher driving position for more confident urban and highway driving.
SUV-inspired exterior features include additional cladding, unique 17-inch alloy wheel designs, and roof rails to help carry bicycles or sports equipment – supporting active lifestyles. The interior features sports seats with exclusive materials and designs, standard SYNC 3 voice-activated connectivity and entertainment system, and available B&O PLAY premium audio for ultimate sound quality.
The Fiesta Active driving experience is enhanced with Drive Mode technology that enables drivers to choose between Normal, Eco and Slippery modes to match driving characteristics to the environment with the press of a button. Sophisticated powertrain options include Ford’s multi-award-winning 1.0-litre EcoBoost petrol engine offering up to 140 PS, and 1.5-litre TDCi diesel engine offering up to 120 PS.
“Car-buyers love the versatility, bold styling and confidence-inspiring abilities of SUVs – and demand has never been higher – which is why we’ve fused these qualities with our all-new Fiesta’s class-leading driving experience and advanced driving technologies to deliver a Fiesta Active crossover that seamlessly fits with our customers’ active lifestyles,” said Roelant de Waard, vice president, Marketing, Sales & Service. Ford of Europe.
Ford SUV sales were up 24 per cent in 2017 – approaching 1 in 5 of every new Ford vehicle sold in Europe – driven by best-ever sales years for the compact EcoSport, mid-size Kuga and large Edge. The all-new Fiesta Active will be joined by the new KA+ Active value small car and all-new Focus Active five-door and wagon models on sale later this year.
Ford’s sophisticated 1.0-litre EcoBoost petrol engine and 1.5-litre TDCi diesel engine offer performance and fuel efficiency that support a class-leading driving experience and reduce costs for owners, while meeting the latest stringent Euro 6 emissions standards.
Offered with 85 PS, 100 PS, 125 PS and 140 PS, the 1.0-litre EcoBoost delivers from 113 g/km CO2 emissions and 5.0 l/100 km (56.5 mpg) fuel efficiency,* combined with Ford’s a new six-speed manual gearbox with a reduced friction architecture that further supports reduced CO2, or six-speed automatic gearbox with steering wheel-mounted paddle shifters in combination with the 100 PS variant, delivering 139 g/km CO2 emissions and 6.1 l/100 km (46.3 mpg) fuel efficiency.
The turbocharged three-cylinder 1.0-litre EcoBoost features technologies including high-pressure direct fuel injection, Twin-independent Variable Cam Timing, and an innovative offset crankshaft design for unparalleled three-cylinder refinement.
Offered with 85 PS and 120 PS – both combined with a six-speed manual gearbox, Ford’s 1.5 litre TDCi engine delivers CO2 emissions from 103 g/km, and from 4.0 l/100 km (70.6 mpg) fuel efficiency. The 120 PS variant became the first high-power diesel powertrain ever offered for Fiesta when introduced last year – delivering a versatile combination of power, torque and fuel efficiency for a fun-to-drive experience.
The 1.5-litre TDCi employs optimised combustion chamber design, turbocharging – including variable geometry technology for the 120 PS version – and sophisticated fuel injection that enhances refinement. Smart Regenerative Charging enhances fuel efficiency by selectively engaging the alternator and charging the battery when the vehicle is coasting and braking.
Fiesta Active fuel efficiency is further enhanced with Auto Start Stop technology as standard for all 1.0-litre EcoBoost engines and the 120 PS 1.5-litre TDCi diesel engine, and is available for the 85 PS 1.5-litre TDCi. Active Grille Shutter technology for all 1.0-litre EcoBoost and 85 PS 1.5-litre TDCi engines automatically closes to reduce drag when cooling airflow to the radiator is not needed.
The all-new Fiesta Active with Active-1, Active-2 and Active-3 equipment levels joins the most comprehensive and versatile line-up of Fiestas since the iconic small car first went on sale more than 40 years ago. Versions to suit almost any lifestyle include the stylish Fiesta Titanium, the Ford Performance-inspired Fiesta ST-Line and the upscale Fiesta Vignale.
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