6 rules for building SIMPLE 🚀 ONBOARDING for a complex game, with Hilmar Pétursson

Subscribers:
15,100
Published on ● Video Link: https://www.youtube.com/watch?v=3g8s4rQcBWY



Duration: 9:15
2,765 views
44


If you want your customers to have a successful experience the first time they use your product - you need great onboarding.

And if you have a complex product that’s been running for years - like Eve Online - onboarding can be especially tricky.

I spoke with CEO Hilmar Pétursson to learn how the CCP team is tackling improving their new player onboarding experience.

Here are Hilmar’s 6 guidelines for designing good onboarding 🚀 for a complex product.

CHAPTERS
0:00 Eve Online
0:46 1. Complex products are hard for beginners
1:57 2. Beginners need a different experience
2:50 3. Designing good onboarding is hard
3:59 4. Help your staff develop empathy for beginners
5:21 5. Give beginners an easier, guided experience
7:16 6. Onboarding is a never-ending challenge

HILMAR & EVE ONLINE
https://eveonline.com
https://linkedin.com/in/hilmarveigar

GAME THINKING COACHING & TRAINING PROGRAMS
https://gamethinking.io/programs

————————————————-

📚 ABOUT OUR CHANNEL📚
We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.

Check out our channel here:
https://www.youtube.com/c/GameThinkingTV/featured
🔔 Don’t forget to subscribe! 🔔

LEARN MORE ABOUT GAME THINKING
Check out our rapid innovation programs for product leaders.👍
https://www.gamethinking.io/programs

Join our free online community 📣 and get in on exclusive free events at
https://www.gschool.io/

Read our Game Thinking book 📘 at
https://gamethinking.io/book/

FIND US AT 👇
https://gamethinking.io/

GET IN TOUCH 👍
support@gamethinking.io

FOLLOW US ON SOCIAL 📱
Get updates or reach out to Get updates on our Social Media Profiles!
https://twitter.com/amyjokim
https://www.linkedin.com/in/amyjokim/
https://amyjokim.medium.com/

Game Thinking TV




Other Videos By Game Thinking TV


2022-09-26Mitch Zamara: Million on Mars & Play to Own (Getting 2 Alpha Season 7, episode 10)
2022-09-22Looking for product market fit? Join the Fall 2022 Game Thinking Masterclass
2022-09-22Why PUBG creator Brendan Greene is building a Metaverse that no one owns
2022-09-15How Emergent Gameplay makes PUBG endlessly replayable, with Brendan Greene
2022-09-08How EVE Online built tools that support a player-driven economy, with CEO Hilmar Pétursson
2022-09-06BIG NEWS: revealing our new Game Thinking Academy home...
2022-09-01Level-up your design & boost retention
2022-08-30Learn to boost customer retention in our free 3-day Journey Challenge, Sep 13-15
2022-08-25How EVE Online built tools to support emergent gameplay, with CEO Hilmar Pétursson
2022-08-185 Embarrassing INNOVATION MISTAKES I made, and what I learned
2022-08-116 rules for building SIMPLE 🚀 ONBOARDING for a complex game, with Hilmar Pétursson
2022-08-09Gamification doesn't have to look like a game #shorts
2022-08-04When players HIJACKED Eve Online, how did the developers respond? With Hilmar Pétursson.
2022-08-03Is DeFi really a good way to raise money quickly? #shorts
2022-07-29How Eve Online cracked the code for LONG-TERM RETENTION, with Hilmar Pétursson
2022-07-22The Power of Community: Discussion & AMA
2022-07-22The Power of Community: Discussion & AMA
2022-07-2110X Product/Market Fit in just 5 days...
2022-07-14How The Sims team used the SCIENTIFIC METHOD to develop a breakthru hit
2022-07-076 Tips to Build Better Products from UX Guru Laura Klein
2022-06-30Insider Startup Advice from Garry Tan, Mark Pincus & Victor Asemota



Tags:
amy jo kim
game design
game thinking
product design
design thinking
product market fit
product validation
validation
gamification
innovation
retention
engagement
player retention
customer retention
customer engagement
eve online
ccp games
hilmar
hilmar petursson
mmo
mmorpg
popular mmo
popular mmorpg
retention formula
onboarding
new players
new player experience
eve university
tutorial