A Single Source of Truth for Measurement

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Published on ● Video Link: https://www.youtube.com/watch?v=FStSW5xTdjU


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One of the most challenging aspects SKAdNetwork brought to the UA Manager’s life is understanding the actual picture of marketing performance (due to multiple attribution sources). In this session, we are going to discuss how AppsFlyer creates a single source of truth from all attribution methods and help advertisers maximise their user value measurement in the new reality of iOS14.

AppsFlyer's Yael Althul delivers a Developer Toolkit track session at Pocket Gamer Connects Digital #8 in September 2021.
Speaker: Yael Althul, AppsFlyer

Pocket Gamer Connects Digital #8
The Developer Toolkit

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Tags:
Yael Althul
AppsFlyer
Pocket Gamer Connects Digital #8
Pocket Gamer Connects
PGC Digital
Videogames
Mobile Games
Games Business
@PGConnects
pgconnects.com
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