Duration: 2:30

125,699 views

237

StoryToys is a leading publisher of interactive books and games for children. Like most kids’ app developers, they faced the challenges of engaging with the right audiences to get their content discovered. Hear Emmet O’Neill, Chief Product Officer, and Gavin Barrett, Commercial Director, discuss how the Family section creates a trusted and creative space for families to find new content. Also hear how beta testing, localized pricing and more, has allowed StoryToy’s flagship app, My Very Hungry Caterpillar, to significantly increase engagement and revenue.

Learn more about Google Play for Families: https://developer.android.com/distribute/googleplay/families/about.html

Get the Playbook for Developers app to stay up-to-date with more features and best practices: http://g.co/play/getplaybookapp

#distribute #betatesting #featured #developerstory #families #story #app