Apple in talks to buy EA gaming, Disney and Amazon also potential suitors
5Video game publisher Electronic Arts (EA) is actively seeking a potential buyer or merger. Apple has reportedly been in talks with the company about buying EA out according to Puck. Disney and Amazon have also been in talks about purchasing the video game company.
The Redwood City-based firm has published hits like Apex Legends, Madden, and The Sims franchise. The idea for a buyout or merger came after Microsoft purchased Activision Blizzard for $68 billion earlier this year. Shortly after, Sony purchased Bungie, the studio behind Destiny for $3.6 billion. According to Puck, EA ideally would like a merger so Andrew Wilson can remain CEO of the combined company.
EA’s roots actually go back to Apple. Back in 1982, Apple’s then Director of Strategy and Marketing, Trip Hawkins, left the company to start EA. A buyout wouldn’t be Apple’s first venture into gaming, however. The Cupertino company unveiled its gaming service Apple Arcade back in 2019. Through Apple Arcade, users can play ad-free games on their iOS, macOS, and tvOS devices.
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