Captivated by Content: How Brands Are Adapting to Trends In Media Consumption #FIIPRIORITY

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CAPTIVATED BY CONTENT: HOW BRANDS ARE ADAPTING TO TRENDS IN MEDIA CONSUMPTION
FII PRIORITY Miami 2024
Plenary | 11:05AM - 11:30AM | February 23rd, 2024
In the seemingly never-ending competition for consumer attention, media and entertainment companies have adapted their content, IP, and franchises to transcend mediums to reach more audiences, expand monetization opportunities, and create cultural moments. How have media and entertainment companies adapted to usage habits and cultural trends, and what tools do they use to deepen their engagement with audiences?


Moderator:
Femi Oke, Co-Founder, Moderate The Panel

Speakers:
Sam Englebardt, Partner, Galaxy, Founding General Partner, Galaxy Interactive, John Hanke, Founder & CEO, Niantic, Brent Montgomery, Founder & CE



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