How to create a business: Keyword research is the second step in building a company. As an online marketing and SEO expert, I believe that your company name should be partially based on the keywords your customers will search on.
When people search for your business or when they just see your company name on your truck when you drive by, you want them to instantly recognize what kind of products or services you offer.
There are tons of tools for keyword research, but the most basic and easy to use tool is Google AdWords Keyword Planner. It's free for anyone who wants to use it.
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