Driverless cars could create a ‘fourth screen’ for marketers
0Driverless cars could create a ‘fourth screen’ for marketers.
It’s been roughly 100 years since the automobile began to permeate the lives of everyday people. What began as a novelty for the well-heeled became a mainstream phenomenon, thanks to Henry Ford’s innovation in mass production coupled with the economic prosperity of the Roaring Twenties. Cars changed where and how we lived, played, and worked.
Incremental innovation in the auto industry means that cars are now extraordinarily faster, more efficient, safer, and technologically advanced, but problems like traffic, accidents, and the inherent stress of long-distance driving still remain. As a result, a revolution as impactful as the introduction of the automobile itself is on the horizon: fully autonomous vehicles.
While there are challenges surrounding mass adoption of autonomous vehicles (a 2017 survey conducted by Mazda via Ipsos Mori found that 71 percent of drivers still want to drive their own cars), self-driving cars are the next frontier of personalization.
A handful of manufacturers already implement semi-autonomous technology and self-driving features in luxury cars from BMW, Infiniti, Volvo, Audi, and others. Tesla’s Autopilot feature exceeds the level of automation that is currently legal, and drivers can extend it with a simple software update. Tesla CEO and founder Elon Musk estimates that in about 10 years it will be “unusual for cars to be built that are not fully autonomous.”