Emre Soyer | The Myth of Experience | Talks at Google
252Emre Soyer discusses "The Myth of Experience: Why We Learn the Wrong Lessons, and Ways to Correct Them". In "The Myth of Experience", behavioral scientists Emre Soyer and Robin Hogarth take a transformative look at experience and the many ways it deceives and misleads us. From distorting the past to limiting creativity to hindering success, experience can cause misperceptions and then reinforce them without our awareness. Instead, the authors argue for a nuanced approach, where a healthy skepticism toward the lessons of experience results in more reliable decisions and sustainable growth.
Emre Soyer is a behavioral scientist, consultant, and co-author of "The Myth of Experience" (with Robin M. Hogarth). He's the founder of SOYER Decision Advisory, which offers organizations talks, workshops, and projects on strategic and creative decision making. He has collaborated with companies from different sectors and international business schools (including INSEAD, Cass, TUM, SDA Bocconi, ESSEC). Emre has also established social enterprises and written for Harvard Business Review and MIT Sloan Management Review.
For more information about Emre, please visit https://www.emresoyer.com/.
Get the book here: http://goo.gle/3o7ApUV.
Moderated by Mert Can.
Links to graphs, images and articles:
CO2 emissions (Our World in Data): https://ourworldindata.org/co2-and-other-greenhouse-gas-emissions#global-emissions-have-not-yet-peaked
Cumulative COVID-19 cases (Our World in Data): https://ourworldindata.org/grapher/total-covid-cases-region
Klein et al. (2018) Antibiotic use projections (PNAS): https://www.pnas.org/content/pnas/115/15/E3463.full.pdf
Ozone-depleting substance emissions (Our World in Data): https://ourworldindata.org/grapher/ozone-depleting-substance-emissions
Hubbub's Neat Streets campaign: https://www.hubbub.org.uk/neat-streets
Covid-19 image by PIRO4D (Pixabay): https://pixabay.com/illustrations/virus-covid-science-covid19-4937553/
Finance image by AhmadArdity (Pixabay): https://pixabay.com/photos/business-stock-finance-market-1730089/
Fooled by experience (HBR, 2015): https://hbr.org/2015/05/fooled-by-experience
Stop reading lists of things successful people do (HBR, 2017): https://hbr.org/2017/03/stop-reading-lists-of-things-successful-people-do
Don't let a good story sell you on a bad idea (HBR, 2020): https://hbr.org/2020/12/dont-let-a-good-story-sell-you-on-a-bad-idea
#decisionmaking #emresoyer #behavioralscience