Episode 8: How Wunderkind gets (and delivers) the value of data for digital marketing

Episode 8: How Wunderkind gets (and delivers) the value of data for digital marketing

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United States Google Cloud
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Published on ● Video Link: https://www.youtube.com/watch?v=vi0nIQ43joo


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Show
Duration: 13:39
1,925 views
32

Wunderkind, a leading digital marketing software-as-a-service company, delivers over a billion e-commerce messages a month, and all those messages are driven by data. In this episode of Data Journeys, Wunderkind Vice President of Data & Analytics Scott Schaen talks about using Google Cloud's BigQuery and other cloud services to analyze user behavior to extract insights and deliver impactful campaigns.

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