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In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique on via del Plebiscito in Rome. It was there that #FendiSelleria stitching was born – taught to the couple by the Eternal City's master saddlers.​

​Nearly a century later, Fendi Factory artisans still perform Selleria entirely by hand, this season tracing the iconic silhouettes of the #FendiPeekaboo and the #FendiBaguette in a bold colour palette.