Duration: 19:16

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Speaker: Mihai Pohontu (Samsung)
Moderator: Greg Short (IEP)

Working with Samsung offers great opportunities, but it can be challenging to get things moving due to the size and complexity of the organization. In this talk we will demystify Samsung’s software ecosystem initiatives, reviewing the product launch programs, the developer support programs and the evolution of Samsung’s app store. The Galaxy Apps strategy is to complement the offerings of traditional storefronts by creating an expertly curated destination, where trusted reviewers and industry luminaries recommend a constant stream of high-quality content. This offers game studios a new discovery mechanism for their games and a reliable means of promotion, especially relevant to indie or self-publishing developers.