GeForce GTX 1080 and 1070 3-Way and 4-Way SLI will not be enabled for games
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Before going to press with this story I asked NVIDIA for comment directly: when was the community finally going to get the Enthusiast Key website to unlock 3-Way and 4-Way SLI for those people crazy enough to have purchased that many GTX 1080s? The answer was quite surprising: NVIDIA is backing away from the idea of an "Enthusiast Key" and will no longer require it for enabling 3-Way and 4-Way SLI.
NVIDIA will enable support for three and four card configurations in future drivers (without a key) for specific overclocking/benchmarking tools only, as a way to make sure the GeForce brand doesn't fall off the 3DMark charts. Only those specific applications will be able operate in the 3-Way and 4-Way SLI configurations that you have come to know. There are no profiles to change manually and even the rare games that might have "just worked" with three or four GPUs will not take advantage of more than two GTX 10-series cards. It's fair to say at this point that except for the benchmarking crowd, NVIDIA 3-Way and 4-Way SLI is over.