Get it Now Before the Price Goes Up: Nakamichi's $3,500 Dragon 11.4.6 Soundbar"
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Nakamichi says that it can no longer afford to sell its wild, 11.4.6-channel Dragon soundbar system for its original price of $3,500. Once the original pre-order inventory of 1,000 units has been spoken for, the company will up the price of the Dragon to $3,900.
Preorders on the first batch of 1,000 Dragons haven’t started yet. They begin on August 3 at 9 a.m. PT. It’s possible that Nakamichi is using the threat of a price increase as a stick to ensure that its first 1,000 units see rapid sales, however, the company claims it has to charge more in order to offset unexpected costs associated with both the production of the Dragon as well as complexities involved in the shipment of these systems to customers.
The intricate nature of Dragon, with over 700 components and a meticulous 110-step hand assembly process across four production lines, has revealed the need for additional labor beyond our initial estimations,” the company said in an emailed press release. “Despite optimizing our throughput to 25 systems per day, these factors have unexpectedly raised the cost of manual labor.”