How Founders Should Think About TAM When Venture Capital Is Scarce | TechCrunch Disrupt 2023

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Writing a good market slide is an art. You don’t want to oversell your total addressable market (TAM) and look silly, or post a number that’s too small to be exciting. Nailing TAM for both external pitching and internal planning is no small feat. Thankfully, these experts have insight into how you can turn the TAM challenge into a strength.

Jomayra Herrera: Partner, Reach Capital
Helen Min: Co-founder & Managing Partner, Phenomenal Ventures
Monique Woodard: Founder & Managing Director, Cake Ventures

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venture capital
startups
founders
tam
total addressable market