Inside Rovio – Brand Licensing Stories: Supporting a Blockbuster Film

Channel:

Rovio Entertainment

Subscribers:

45,100

Published on August 27, 2019 12:46:38 PM ● Video Link: https://www.youtube.com/watch?v=6RxKJF44M0o

Duration: 3:03

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The Angry Birds Movie 2 is in theaters around the world, and thanks to Rovio’s Brand Licensing Unit, excellent Angry Birds licensed products can be found on store shelves around the world as well! Rovio Licensing Director, Magdalena Biernat-Heikkinen, and Principal Designer, Ilkka Heino offer some insight into how the team created unmistakable Angry Birds designs and establish partnerships as varied as iconic lollipop producers Chupa Chups and global clothing retailer H&M.
See The Angry Birds Movie 2 in theaters now, and look for The Angry Birds Movie 2 toys, apparel, candy and more on store shelves near you!