Is Lego Running Out of Original Ideas? Examining the 2024 Summer Wave

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United States Building Together
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Published on ● Video Link: https://www.youtube.com/watch?v=iN2CjMsyOfU


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Lego often recycles their ideas every 2-3 years in many of their themes. They do this because they know that the same idea will sell again and again (hence, the number of police stations released over the years). But Lego also needs to try original ideas because that's how they keep long-term fans engaged and possibly bring in new fans.

In this video, we analyze the summer 2024 release wave with an eye for intra-theme originality. Spoiler alert: some themes are much more original than others!

#lego #newrelease



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