Is Online Content the Key to Startup Business Marketing? Hear from Tech Industry Experts!
0As the consumption of video continues to skyrocket, the next great wave of startup innovation could very well be driven by video and social sharing. To explore this topic, join us for a moderated conversation with two industry insiders: Chris Fralic, partner at First Round Capital, and Rachel Silver, senior manager of social media at Birchbox. The panel will be moderated by Kelly Hoey, cofounder of Women Innovate Mobile, and promises to be a lively and informative discussion.
Video has become an essential part of our daily lives, with platforms like YouTube, TikTok, and Instagram taking over the social media landscape. Video is a powerful tool for businesses, too, and companies are increasingly using video to engage with customers, build brand awareness, and drive sales. In fact, video marketing has become so important that it's expected to account for 82% of all internet traffic by 2022.
But what does the future hold for mobile video sharing? How long will it take for video to become mainstream? And how can startups take advantage of this trend to drive innovation and growth? These are just some of the questions that the panel will explore.
Chris Fralic, partner at First Round Capital, has been involved in the tech industry for over 25 years and has a wealth of experience in startups, investing, and innovation. He will bring his unique perspective on the current state of the industry and share his insights into the opportunities and challenges facing startups in the video and social sharing space.
Rachel Silver, senior manager of social media at Birchbox, has been at the forefront of social media marketing for years. Birchbox is a beauty subscription service that uses video and social media to engage with customers and build a loyal following. Rachel will share her experience of using video to create ads and contests that drive engagement and sales, and offer insights into how businesses can leverage video to build their brand and connect with customers.
Kelly Hoey, cofounder of Women Innovate Mobile, will moderate the panel and bring her expertise in mobile innovation and entrepreneurship to the conversation. As an investor, advisor, and speaker, Kelly has a deep understanding of the challenges and opportunities facing startups in the mobile and social media space.
The panel will explore a range of topics related to video and social sharing, including the rise of TikTok and other video platforms, the role of influencers in video marketing, and the power of video to engage fans and build brand loyalty. They'll also discuss the challenges facing startups in this space, including competition from established players and the need to stand out in a crowded market.
This is a must-watch event for anyone interested in the future of video and social sharing, and for startups looking to drive innovation and growth in this space. With insights from industry insiders and a lively discussion, you'll come away with a deeper understanding of the opportunities and challenges facing startups in this space, and the strategies and tactics you need to succeed.
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