John Mueller Surprises with Answer to a Negative SEO Question via @martinibuster
0Reported today on Search Engine Journal
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John Mueller Surprises with Answer to a Negative SEO Question
Google's John Mueller was asked if a site was being penalized because of receiving thousands of adult links. John Mueller suggested the problem was not the links but the domain itself. John's response surprised the publisher by pointing out a deeper issue that was the likelier cause of the ranking issue.
Finding Solutions to Ranking Problems
It's not uncommon for sites to receive low quality links, including adult themed links. Low quality spam links are easy to blame as the reason why a site is underperforming.
Many publishers who believe their sites are victims of low quality spam links will disavow those links yet continue to experience poor rankings.
From an outside perspective it is easy to understand that if a solution doesn't solve the problem then perhaps the diagnosis in incorrect.
An incorrect diagnosis is like taking an aspirin for a headache when the problem is a broken arm.
Yet for many reasons, some publishers will continue insisting the problem must be the spammy links, ignoring that no amount of link disavows provides relief.
Don't be one of those publishers who settle on a diagnosis and refuse to consider that the problem might be something else. In almost every case, ranking problems are not due to random spammy links.
If the "pain" does not respond to disavows, then the likelihood is high that the problem is something else.
This is what John Mueller advised:
"These kinds of links from spammy sites are really common. I wouldn't necessarily worry about that."
I want to pause to point out that Mueller was saying that the thousands of adult links pointing at a website were not something to worry about and that those kinds of links are common. What Mueller means by advising to not worry about th