Marketers in Conversation: How to Maximize the Value of Your Data (Cloud Next '18)

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United States Google Cloud
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Published on ● Video Link: https://www.youtube.com/watch?v=5Ndhv44cHoM


Duration: 42:22
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The modern customer wants brands to “know me better, help me faster, delight me everywhere.” To succeed as a modern marketer, enterprises need to be able to act upon insights from their data across campaigns that are highly personalized, multi-channel and ideally real-time. In this session, you will hear from a panel of Google Cloud customers who are using the platform to solve for key marketing use cases (e.g. customer lifetime value, predictive analytics, customer acquisition, advanced attribution, retargeting, creative optimization, etc.), and applying ML to supercharge their efforts.

DA106

Event schedule → http://g.co/next18

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