Maserati MC 20 Fuoriserie Edition for David Beckham (2022) Promo
7A letter written to the magical city of #miami: this is how MC20 Fuoriserie Edition for #davidbeckham was born. The ambassador of the Italian #automotive brand becomes a designer with the help of the #maserati Centro Stile. Thanks to this union, the passion of the British champion for his second home city takes shape in a customized car that exemplifies the concepts of performance and sportiness: the MC20.
This project is part of Maserati’s Fuoriserie customization program, which in its various styles allows customers to create their tailor-made #maserati. The car, intended as a symbol of true luxury in the third millennium, shows the world its unique nature and personal character. #maserati Fuoriserie is a blank canvas and the House of the Trident truly offers an array instruments to create with. The rest is left to the clients taste and inspiration, giving them the opportunity to set their own trends and express their personality.
After a personalized and collaborative #design process, Beckham and the designers of the #maserati Centro Stile created the MC20 Fuoriserie Edition for #davidbeckham. This car translates true passion into a carbon fiber monocoque, entirely Made in Italy, and powered by a patented V6 petrol engine derived from Formula 1 technologies.
In this story, the starting point is #miami, the home of Beckham’s US soccer club, while the end result is black and pink, a chromatic dichotomy, as well as the interplay between glossy and matt surfaces. The team colors are, black and pink, and the uniforms are characterized by contrasting glossy-matt treatments.
Starting from this as an inspiration, the bodywork features a glossy black tone which contrasts with the Trident logos on the grille and on the C-pillar, in black, but with an opaque finish. The #maserati lettering on the rear is also opaque, while the MC20 badge on the door is pastel pink, as are the Brembo brake calipers.