MINI x Lucca Comics & Games
0MINI is back for the third time in the new edition of the Lucca Comics & Games international fair, from 29 October to 1 November, presenting to the public a work that celebrates the story of an icon since 2001 (when it was reborn under the banner of BMW Group) to date. A reinterpretation born thanks to the creativity and imagination of Solo & Diamond, two Roman street artists, known internationally and who have collaborated with the most important names in the world of the world and cinema.
It is called "THE BIG LOVE", the installation that will be exhibited at the Palazzetto dello Sport, Lucca and which features the MINI John Cooper Works, a car with a sporty and captivating soul synonymous with the traditional sporting spirit of the MINI brand, which as in a race he whizzes on the track at full speed, jumping through a huge heart created by two hands, paying homage to those who in these 20 years have contributed to making MINI a point of reference in our country and beyond. Furthermore, the face of the girl depicted recalls the claim BIG LOVE - We're different but pretty good together. A stance that for MINI means being all together, united towards a single goal: a “great love”. In fact, BIG LOVE is MINI's way of seeing the world. A "way of life" that finds richness in diversity, celebrating its beauty.
The setting within which the scene takes place is that of a film set, which represents one of the worlds to which MINI has always been close: cinema. A universe that has contributed to making MINI known internationally, transforming the product into a brand and the icon of British motoring into the icon of world motoring.