"Console Wars" is a non-fiction book by Blake J. Harris, first published in 2014. The book tells the story of the rivalry between video game companies Nintendo and Sega in the 1990s. It explores the business strategies, marketing tactics, and cultural influences that shaped the video game industry during this time. The book focuses on the key players in the industry, including Nintendo's Hiroshi Yamauchi and Sega's Tom Kalinske, and their efforts to gain market share and dominate the gaming industry. The book also explores the cultural impact of video games during this era, particularly on youth culture and the emergence of video game fandom. The book has been praised for its engaging storytelling, its in-depth analysis of the industry, and its portrayal of the human drama behind the corporate battles. It has been adapted into a documentary and a TV series.
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