Purple Cow Pattern Interrupts - Differentiate Yourself With Lead Gen
0The hardest thing for most people in any business is, you guessed it, sales.
Most people find sales difficult because of the constant rejection and no's thrown in their face.
Rejection happens because people have pre-programmed responses to certain approaches.
To be successful at sales you need to become unique, Dan says to use the purple cow approach.
It's pretty much just a pattern interrupt that gets the prospect off their current line of thinking. This interrupt gets you to stick out to them!
Our group has all sorts of people with all sorts of success with different ways of closing deals!
For more information on sales, lead generation, and other successful digital marketing business models...check out my blog! https://ippei.com/coaching/