Q&A: Ad Campaigns for Indie Games

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Answering the following questions discussing indie ad campaigns for a android mobile Unity game:

1. Is google play worth the effort and if not is there a better alternative for a reaching people with my android game?

2. What kind of installs per week/month would I need for a free game with reward ads?

3. What should my bids and daily budget be for the ad campaign for my app game?

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