Risk reversal and your lead generation price points starting out | Building Passive Income
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Published on ● Video Link: https://www.youtube.com/watch?v=QXFVdlEp1jQ
It's your job to put the client at ease, you're there to fix his "pain" so give them the guarantee, let them know you're confident enough to deliver what they are looking for so the risk is reversed. Once the relationship matures, the risk reversal, in the beginning, is a "great investment in them" but now it's time for your normal pricing.
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