Snap cancel the Pixy drone project
4According to a report from The Wall Street Journal, the Snap Inc. Pixy (a flying
selfie drone) will cease further development. The Pixy is a $230 mini drone that
can take selfies and land in your hand. It sends over footage and photos
wirelessly to the Snapchat app on your phone to be posted to the app.
Snap CEO Evan Spiegel reportedly told staff during a Q&A session that the
company was halting further development of the Pixy drone. The decision
comes because of the company’s efforts to reprioritize company resources,
according to sources.
The Pixy drone is still available from Pixy.com and is listed as available in the
US and France “while supplies last” so it seems more likely that the Pixy won’t
be restocked once inventory runs out.
The Pixy’s $230 entry price includes a bumper, battery, carrying strap, a
battery, and USB-C cable. A $250 bundle includes two additional batteries, and
each battery holds 5-8 flights using the default flight modes, according to the
Pixy’s website.
Snapchat recently announced its $3.99/month premium tier, though it doesn’t
turn ads off in the app. Snapchat+ offers “exclusive, experimental and pre-
release features”.
In 2016, the company introduced its first piece of hardware with Spectacles. A
set of glasses allowed users to record photos and videos and send them to
Snapchat. Although it had a unique rollout using pop-up vending machines, it
took several months to become available through proper retail channels. A year
later, Snap Inc. would report that it had lost $40 million due to Spectacles.
Despite this, the company would try repeatedly, releasing second and third
iterations of Spectacles. Unfortunately, the hardware has yet to catch on with the
public. But the company is still experimenting, even teasing its next-generation
augmented reality Spectacles on its website.
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