Sponsored Content & Influencer Marketing 101
126Sponsored content is everywhere these days. Brands regularly work with creators and influencers to promote their products.
But how do these sponsorships happen? How can you land your first brand deal? What are standard practices and expectations you should be aware of?
As Associate Director of Campaign Management at IZEA, Tiffany Carroll spends her days connecting brands and influencers. She'll walk us through the basics and answer all your questions.
Please fill out this short survey so she can better tailor her talking points to the audience: https://forms.gle/43yvpjwCFJ8gMjjTA
More about Tiffany:
Tiffany Carroll is the Associate Director of Campaign Management at IZEA, where she's focused on creating long-lasting partnerships between brands, agencies, and influencers for over six years.
Prior to IZEA, Tiffany started her career in media buying after studying interpersonal and organizational communications at UCF. Her commitment to continual professional development led her most recently to complete a Project Management program at Northwestern and is currently working towards her PMP certification.
Tiffany’s passion and experience in influencer and content marketing have allowed her to create successful partnerships with brands such as Amazon, PepsiCo, Groupon, and Valspar.
When she’s not helping her clients ideate or execute influencer campaigns, you can find her creating and sharing her own content on Instagram Stories which typically include her dog, Stella, or her adventures in Chicago!