IMPACT: STEERING THROUGH THE AI-MEDIA BOOM, POWERED BY STRATEGY&/PWC
Future Investment Initiative 7th Edition | October 26th, 2023
In the ever-evolving realm of media and content creation, the potent capacity of AI for data analysis, task automation, content personalization, and creative development has sparked immense interest among industry giants, who are now setting their sights on AI startups. The Global Entertainment & Media Outlook 2023–2027 by Strategy&/PwC has emphasized that the media and entertainment sector stands at the forefront of generative AI advancements, showcasing its ability to significantly enhance content production in terms of capacity, speed, and volume. How might the rapid adoption of this technology lead to changes in media business models, potentially ushering in a new norm of collaborations, acquisitions, and mutually beneficial partnerships, all while ensuring the optimal fulfillment of the interests of consumers and creators as the sector navigates uncharted territory?
Moderators:
Roy Hintze, Partner, Middle East Consumer Markets, PwC Middle East
Karim Sarkis, Partner, Media & Entertainment Sector, Leader, Strategy& Middle East
Speakers:
Fares Akkad, Managing Director, MEA, Meta
Simon Crownshaw, Worldwide Lead for Media & Entertainment, Microsoft
May Habib, CEO & Co-Founder, Writer.com
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