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The REME-coin lets online shoppers monetize on their data.
“Data is the new oil” is a well-worn adage these days. The data we generate every day through clicks, likes, and posts keeps the engines of online businesses rolling but there is an ever-increasing lack of control for the regular user over how this data is used. We get access to free services and in turn, we hand over data that informs massive digital advertising and marketing networks, but we get little else in return.

Nowhere is that truer than in ecommerce with the data given on our purchases. Ecommerce and online retailing is showing no signs of slowing down either with sales from online channels tipped to reach $4.48 trillion globally by 2021.

Repay.me, a Berlin-based startup founded in 2015, envisions doing things a little differently. It is building an open source marketplace on the blockchain where shoppers have greater control over their data and are rewarded for their purchases.

Repay.me subscribes to the ethos that users should own their data and benefit from how that data is monetized.