What Helps You Sleep Better at Night: A Practical Take on Zero Trust | A Brand Story with Rob All...
0As InfoSecurity Europe prepares to welcome cybersecurity professionals from across the globe, Rob Allen, Chief Product Officer at ThreatLocker, shares why this moment—and this location—matters. Allen doesn’t frame the conversation around hype or headlines. Instead, he focuses on a universal truth: organizations want to sleep better at night knowing their environments are secure.
ThreatLocker’s mission is grounded in achieving Zero Trust in a simple, operationally feasible way. But more than that, Allen emphasizes their value as enablers of peace of mind. Whether helping customers prevent ransomware attacks or meet regional regulatory requirements like GDPR or Australia’s Essential Eight, the company is working toward real-world solutions that reduce complexity without sacrificing security. Their presence at events like InfoSecurity Europe is key—not just for outreach, but to hear directly from customers and partners about what’s working and where they need help.
Why Being There Matters
Different regions have different pressures. In Australia, adoption surged without any local team initially on the ground—driven purely by alignment with the Essential Eight framework. In the UK, it’s conversations about Cyber Essentials that shape booth discussions. Regulations aren’t just compliance checklists; they’re also conversation starters that change how organizations prioritize security.
The ThreatLocker team doesn’t rely on generic demos or vague promises. They bring targeted examples to the booth—like asking attendees if they know what software can be run on their machines without alerting anyone. If tools like remote desktop applications or archive utilities can be freely executed, attackers can use them too. This is where ThreatLocker steps in: controlling what runs, identifying what’s necessary, and blocking what isn’t.
Booth D90 and Beyond
Rob Allen invites anyone—whether they’re new to ThreatLocker or longtime users—to visit booth D90. The team, built with a mix of technical skill and humor (ask about the “second-best beard” in the company), is there to listen and help. It’s not just about showcasing technology; it’s about building relationships and reinforcing a shared goal: practical, proactive cybersecurity that makes a measurable difference.
If you’re at InfoSecurity Europe, stop by. If you’re not, this episode offers a meaningful glimpse into why showing up—both physically and philosophically—matters in cybersecurity.
Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974
Note: This story contains promotional content. Learn more (https://www.itspmagazine.com/their-infosec-story) .
Guest:
Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/
Resources
Learn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlocker
Cyber Essentials Guide: https://threatlocker.kb.help/threatlocker-and-cyber-essentials-compliance/?utm_source=itsp
Australia's Essential Eight Guide: https://www.threatlocker.com/whitepaper/australia-essential-eight?utm_source=itsp
Learn more and catch more event coverage stories from Infosecurity Europe 2025 in London: https://www.itspmagazine.com/infosec25
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Keywords:
sean martin, marco ciappelli, rob allen, cybersecurity, zero trust, infosec, compliance, ransomware, endpoint, regulation, brand story, brand marketing, marketing podcast, brand story podcast
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