15 Minutes on 15 Seconds: Breaking Down a Hit Hypercasual Ad

15 Minutes on 15 Seconds: Breaking Down a Hit Hypercasual Ad

Channel:
United Kingdom PocketGamerbiz
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9,820
Published on ● Video Link: https://www.youtube.com/watch?v=3uMvKCvBt0M


Duration: 27:23
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16

Hypercasual video ads may look simple, but it's not easy to create 15 seconds of video that appeals to millions of players. In this session, Kwalee's Senior Publishing Manager Jake Parker will drill down into the creative makeup of a successful Kwalee ad and show developers that there's more to topping the charts than simply making a great game. Attendees will see that every second counts when it comes to hypercasual advertising, and that there's more strategy behind these brightly-coloured creatives than it might initially appear!

Kwalee's Jake Parker delivers a Hypercasual + Social Games track session at Pocket Gamer Connects Digital #6 on April 21 2021.
Speaker: Jake Parker, Kwalee

Pocket Gamer Connects Digital #6
Hypercasual + Social Games sponsored by CrazyLabs

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Tags:
Jake Parker
Kwalee
Pocket Gamer Connects Digital #6
Pocket Gamer Connects
PGC Digital
Videogames
Mobile Games
Games Business
@PGConnects
Hypercasual
Social Games