2019 Mazda 3 Unveiling

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Published on November 28, 2018 3:25:53 PM ● Video Link: https://www.youtube.com/watch?v=6WKyzUJlMls

Duration: 15:47

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In designing the hatchback and sedan versions of the new Mazda3, the development team took a fresh look at their respective values and personalities and then worked to maximize the unique appeal of each. The hatchback presents a powerful and seductive look with lasting visual appeal that evokes a sense of exciting experiences to come. In contrast, the clean, sleek and sophisticated beauty of the sedan speaks of maturity and refinement. The result is two body types with personalities so distinct one might even think they were completely different models.

The design concept for the hatchback focused on creating a solid mass with a seductiveappeal that conveys a fresh expression of hatchback styling. When viewed from the rear, the cabin and body come together to appear as a single solid mass. This unique form realizes a powerful, solid presence and an expression of seductive and lasting appeal.
The design concept for the sedan is “sleek and elegant.” While conforming to traditional sedan styling by bringing together the hood, cabin andtrunk as three distinct elements, the development team aimed to elevate those elements and achieve a new level of beauty that befits a Mazda sedan. The result is a refined, mature expression of elegance.
A new lamp design is one more element key to Kodo design’s further evolution. In keeping with the “less is more” theme, all unnecessary elements are shaved away to leave only the essence of a lighting fixture. The development team felt that limiting the design to the minimum necessary elements – the light source, lens andbase – would create a clean and beautiful look. They also pursued a round design with an expression of depth in order to create a presence that accentuates the new Mazda3’s physique and fore-aft axis. The new design embodies a dynamic expression that distinguishes the Mazda brand.
Polymetal Gray was newly developed as an exclusive color offering for the hatchback. Fusing the hard appearance of metal with plastic’s characteristic glossy smoothness creates an entirely new expression of quality. The color changes its expression depending on the light, accentuating the beautiful form of the hatchback’s body.

1.5, 5-, 2.0- and 2.5-liter versions of the latest Skyactiv-G comprise the gasoline engine lineup for the new Mazda3. All three adopt optimized intake ports and piston shape, split fuel injection and a coolant control valve to deliver higher levels of dynamic performance, fuel economy and environmental friendliness.
The Skyactiv-D 1.8 is the diesel engine offering for the new Mazda3. Incorporating ultra-high-response multi-hole piezo injectors allows the engine to utilize high-pressure, precisely controlled multi-stage injection. This realizes a finer balance of enhanced fuel economy, quietness andreduced exhaust gases, while also delivering smoother, more robust performance.
All-new Mazda3 is the first production car to offer Mazda’s innovative Skyactiv-X engine. Features include superior initial response, powerful torque, faithful linear response andfree-revving performance. The engine is assisted by Mazda’s intelligent new M Hybrid system, which supports greater gains in fuel economy, and achieves higher levels of driving pleasure and environmental friendliness.

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