2021 Jaguar F TYPE Just Imagine Ads

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Published on March 3, 2020 12:13:17 AM ● Video Link: https://www.youtube.com/watch?v=cqtOsLoJYpA

Duration: 1:33

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Bartlett won a BAFTA for his work on SS-GB and has created the title sequences for James Bond movies Goldeneye, Tomorrow Never Dies and Spectre.

The ‘Just Imagine’ films use innovative storytelling techniques and combine live action and computer-generated images, allowing you to imagine the thrill of driving or sitting in a new Jaguar F-TYPE.

Designed to coincide with the new F-TYPE arriving in showrooms, they are the result of extensive collaboration between Jaguar, agency Spark44 and London-based Framestore Pictures. Director William Bartlett places the new Jaguar F-TYPE in different scenarios to highlight its features. It races alongside galloping horses to showcase the 2.0-litre Convertible model, leaps off a ski jump to promote the power of its 5.0-litre V8 R version and shows off its handling on a Hot Wheels-inspired track. It’s also the centre of attention as a photographer snaps images, and it shrinks to the size of a stitch in the trim to show its beautiful new interior.

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